At Lilley Shoes, we respect the privacy of our online visitors and customers. This privacy policy outlines how we collect, use, share, and protect personal information provided through our website and online stores.
Information We Collect
We gather select personal data to enhance your shopping experience, provide excellent service, and communicate product updates or special offers. Information collected includes:
- Contact details like name, email address, postal address, and phone number for purchasing, account registration, newsletter signups, surveys, contests, etc.
- Payment information such as payment card number, security code, and billing address to process orders.
- Shopping activity like products viewed, added to bag, purchased, returns, etc. to understand shopping patterns.
- Device data like IP address, operating system, browser type and version, etc. to optimize site display and function.
- Survey responses for market research and improvement of the shopping experience.
- Social media username when interacting with our official brand profiles.
We use cookies and similar technologies that collect aggregated data about site usage. You can control cookie usage through your browser settings.
We never request sensitive information like social security numbers, bank account details, political/religious affiliations, etc.
How We Use Personal Information
The personal data gathered assists us to:
- Create and maintain your online account.
- Process and fulfill orders.
- Respond to queries and provide customer support.
- Send order updates and tracking information.
- Run contests, sweepstakes or surveys.
- Analyze site metrics like traffic sources, popular pages, and conversion rates.
- Personalize the shopping experience through product recommendations and special offers tailored to your interests.
- Send marketing communications like newsletters and ads with promotions or new arrivals.
- Improve site design, product selection, and shopping experience based on usage analytics and feedback.
- Detect and prevent fraudulent transactions.
We only process personal information for legitimate purposes as stated in this policy. Data is never sold, rented or traded.
Information Sharing
We may share select personal information with trusted third parties that assist us in operating our online stores, such as:
- Delivery partners like Royal Mail and DPD to fulfill orders
- Payment processors like Visa, Mastercard, and PayPal to authorize payments
- Customer support vendors to handle queries
- Email marketing platforms like Mailchimp to manage newsletters
- Data analytics services like Google Analytics to analyze site traffic
These third parties can access data required for their assigned tasks but cannot use it for other purposes. We remain responsible for protecting information in third-party relationships.
Otherwise, we never share personal data with unauthorized third parties unless required by law. Aggregated non-identifiable data may be shared for reports on industry benchmarking, market research or demographic analysis.
Data Security
We utilize appropriate technical and organizational safeguards to protect your personal information. Measures include:
- Secure network configuration
- Encryption of data in transit and at rest
- Access controls for systems containing personal information
- Continuous security monitoring and testing
While we take all reasonable precautions, no security system is impenetrable. We cannot guarantee the absolute security of data, especially from advanced cyber-attacks.
Data Retention
We retain personal information only as long as required for business purposes or to comply with legal requirements. Criteria used to determine retention periods include:
- Length of your Lilley Shoes account lifespan
- Your shopping activity and customer lifecycle stage
- Applicable statutes of limitation
- Contractual obligations
- Industry regulations
Outdated or unnecessary personal data is safely deleted or destroyed.
Children’s Privacy
Our website and online stores do not target or knowingly collect personal data from children under age 16. If we discover a minor has provided us with personal information, we will promptly delete it.
Your Data Protection Rights
You have the following rights and control over your personal information:
- Access – You can request copies of your personal data held by us.
- Correction – You can have any incomplete or inaccurate information corrected.
- Deletion – You can request we delete your personal data if there is no valid reason for retaining it.
- Restriction – You can ask us to stop using or limit our use of your personal information.
- Objection – You can object to the processing of your data for marketing, analytics, or other purposes.
- Transfer – We will provide you with an export of your personal data for you to transfer to another service.
To exercise any of these rights, please contact our privacy team via email at [email protected] or write to us at the address provided at the end of this policy. Please note verification of identity may be required to process privacy requests.
Privacy Policy Changes
We may periodically update our privacy policy to reflect changes in data processing practices or applicable privacy laws. We will post a notice on our website homepage whenever the policy is significantly updated. For minor changes, we encourage you to check this page occasionally for the most up-to-date version.
International Data Transfers
Customer data may be transferred internationally when you access our global website or make purchases from an international Lilley Shoes online store.
We ensure adequate safeguards are in place for any data transfers across borders. All intercompany data transmission adheres to internal information security policies meeting international standards.
Governing Law
Any matters relating to privacy and personal information shall be governed by the laws of the United Kingdom.
How to Contact Us
Please contact us if you have any questions about our privacy practices or this policy.
Lilley Shoes Privacy Team
Email: [email protected]
Phone: 0800 123 4567
